Diesel Flash Fiction
Going into fall, Diesel partners with Idealogue and the NY book group Accompanied Literary Society to get people reading.
“Created by Wilbert Das of Stockholm-based agency Farfar, Diesel’s fall 2008 campaign is a series of suggestively juxtaposed abstract black and white photographs. To kick off the campaign in the American market, the client asked Idealogue to “activate” the edgy works for a New York audience. The creative team then conceived “Flash Fiction”, a three-day video art installation that kicked off with a soiree in a $37 million penthouse overlooking the Manhattan skyline on Sept. 24.” More here.
