Pleasure Principle
Adrian Cowen and Diva Pittala, from London and Rome, respectively, had met in England before coming to New York together in 1996 to “check it out.”n 2002, Cowan and Pittala moved on to develop a new line and came up with a shortened label: Pleasure Principle. The aesthetic is casual bondage and includes pieces like their signature white cotton tee bearing embroidery of a blindfolded girl giving a blow job… Above some models of the Pleasure Principle current collection. via papermag.
