Interview with GOGO from TOYME

photo: Sean Beolchini

“At Toy Me we play. We play Seriously. We play because we want to have fun, and playing is the essence of creativity and innovation. Our playing must be serious because in an age where everything is accessable, exclusivity can be only manifested by the use of precious materials, hand labor and creativity.” ToyMe is a different jewellery brand . With inspiration from his own childhood and also from some fetish dream, ToyMe transforms classic toys, elements of urban culture and fashion into silver rings, necklaces and bracelets. Go to discover who is the designer behind all these awesome jewels.

GEORGI PHILIP PECENIKOV A.K.A GOGO
TOY ME OWNER
www.toyme.it
www.flickr.com/photos/toymemilano

HOW OLD ARE YOU?
28

WHERE DO YOU LIVE?
6 MONTHS MILAN - 6 MONTHS LA

YOUR FAVOURITE SONG?
URRENTLY IM LISTENING TO A LOT OF HIP HOP

YOUR FAVORITE FASHION BRANDS?
NOM DE GUERRE, I LOVE 1990′S AIR 180-S NIKES, SWEAR SHOES, DORIANI SHIRTS

Swear Shoe Colab photos: Sean Beolchini

THINGS THAT YOU CURRENTLY LOVE MOST ?
MARY, TOY ME, SYLEN MY PITBULL, A.C MILAN,

WHO’S YOUR BEST FRIEND?
SEANTIQUA, ZAUKER, THOM, CHICCO

YOUR LAST TRIP?
PARTYING IN LA

AND THE NEXT ONE?
PARTYING IN MILAN

WHAT’S YOUR FAVOURITE PLACE?
LA

HOW WOULD YOU DESCRIBE YOUR STYLE?
I LOVE TO BUY CHEAP SHIT THAT LOOKS GOOD, BUT ON THE OTHER HAND IF I GO SHOPPING I WILL BUY THE MOST EXPENSIVE SHIT (AND PROBABLY LOSE IT DURING A PARTY)