Late last year, American Apparel teamed with Lookbook.nu and asked the site’s members to submit styles that featured American Apparel clothing. The company then sorted through nearly a thousand entries to create this 64-page Lookbook that features 132 looks from 77 Lookbook members.
“The book that came out of the friendship we [ American Apparel ] developed with the site over the past 18 months or so. From what we know, it’s the first instance of a fashion company ever doing anything like this on this scale. What’s so crazy about this lookbook is that’s almost entirely shot by someone other than us.”
The Lookbook is available free in stores and to online customers.